• Join the community effort to raise S$100,000 for SGSHARE, matched dollar-for-dollar by Frasers Property Singapore
• Funds to support seniors, caregivers and persons with disabilities at Caregivers Alliance and SG Enable
• Snap a picture, donate S$10, and receive a special SG60 LINE FRIENDS tote bag
• Check out other exciting events and special promotions happening across 10 malls islandwide

SINGAPORE, 4 JULY 2025 

This July, Frasers Property Singapore celebrates the nation’s 60th birthday with 'Our Love Letter to Singapore', a heartwarming campaign uniting the community in support of SGSHARE, a Community Chest initiative. 

SGSHARE aims to rally the nation to support communities in need, ensuring a brighter shared future where everyone has opportunities to realise their dreams, regardless of their starting point.

From 7 July to 3 August, shoppers and tenants are invited to contribute towards raising S$100,000, which Frasers Property Singapore will match dollar-for-dollar. Funds raised will be channelled to two key beneficiaries, Caregivers Alliance and SG Enable, providing essential support to seniors, caregivers, and persons with disabilities.

Snap, Donate, and Collect

Look out for five roving vending machines located across our participating malls and get involved for a good cause! Simply show your love by striking a heart pose, donate S$10 and receive a special SG60 LINE FRIENDS tote bag with various Singapore-themed collectible designs.

This initiative launches simultaneously at Tampines 1, Northpoint City, White Sands, The Centrepoint, and Waterway Point from 7 to 20 July. The vending machines will then move to Causeway Point, Eastpoint Mall, Tiong Bahru Plaza, Hougang Mall, and Valley Point from 21 July to 3 August.

To celebrate SG60 in a big way, shoppers and tenants can also look forward to a whole host of other activities across the malls of Frasers Property Singapore. 

Local Meets Global at Tiong Bahru Plaza

From 28 July to 31 August, Tiong Bahru Plaza will celebrate Singapore's 60th birthday with a vibrant series of events and promotions showcasing local flavours, global delights, and nostalgic experiences. The celebrations kick off with the annual signature event, Local Meets Global Food Fair: SG60 Edition, featuring an exciting mix of local hawker dishes and international culinary treats. Visitors can unwind at the 'Kampong Spirit' Pop-Up Bar, enjoy live music performances, unique local-flavoured drinks, and interactive workshops.

Adding to the festive spirit, traditional game stations and a retro-style Mamashop will offer prize redemptions, classic snack giveaways, and memorable photo opportunities over selected weekends. Participate in the beloved Tikam Tikam game by spending just S$30 to receive a game card and win attractive prizes.

From 1 to 31 August, shoppers who spend a minimum of S$60 can redeem Tiong Bahru Plaza's exclusive Pocket Makan Club Blindbox. Beautifully designed by acclaimed illustrator Si Qi, this special collectible is a fitting commemoration to SG60 celebrations.

Project Red Dot: A Visual Installation for the Senses 

Experience 'Project Red Dot', featuring 180 oversized red balls installed across selected malls, symbolising Singapore’s transformation from a humble fishing village to a bustling metropolis. Participating malls include Century Square, Northpoint City, Waterway Point, Tiong Bahru Plaza, and Tampines 1. Shoppers are encouraged to capture and share their experiences online, celebrating Singapore's extraordinary growth and vibrant community spirit. 

Celebrate Local Pride with Renowned “Mad About Singapore” Exhibition at Waterway Point 

Waterway Point presents the acclaimed 'Mad About Singapore' exhibition from 21 to 27 July, showcasing stunning local architecture and celebrating the cultural identity of Singapore. This visually inspiring exhibition is an annual favourite among both residents and visitors, marking Frasers Property Singapore's second collaboration with this popular event.

Nostalgic OSIM SG60 Experience at Causeway Point

In collaboration with OSIM, Causeway Point celebrates SG60 with the Chill Lah Lounge at Level 1 Atrium from 4 to 17 August. Enjoy nostalgic kampong games, old-school snacks, and a tote bag colouring activity with a minimum spend of $30. Discover OSIM’s new Limited Edition Home Fragrance Oil – Singapore Eco Orchid – a scent inspired by our nation’s blooming journey.

Join The Islandwide National Day 'Mahjulah Moment'

Join the islandwide 'Mahjulah Moment' on National Day, 9 August as participating malls broadcast the National Anthem and Pledge - a gesture of our collective unity and patriotism to this little red dot. White Sands will also feature a live broadcast of the National Day Parade at its main entrance.

Other Exclusive Deals, Redemptions and Local Treasures

From 1 August to 14 September at Northpoint City, and from 8 August to 14 September at both Eastpoint Mall and White Sands, shoppers who spend a minimum of S$200 (or S$250 at supermarkets) can redeem an exclusive SG60 Ang Ku Kueh Girl designed bottle, perfect for collectors.

Enjoy special promotions such as FRx eDeals for only 60 points via the Frasers Experience App, exclusive 60-cent deals at Tiong Bahru Plaza, and local shopping delights at the SG60 Lifestyle Fair at Tampines 1 from 11 to 17 August.

For more information on the activities, please refer to the downloadable news release or visit https://www.frasersexperience.com